7.20.2005

Apple To The Rescue...Again? - Forbes.com

Apple To The Rescue...Again? - Forbes.com: "NEW YORK - Apple Computer, whose iTunes and iPods took a major step toward rescuing the music industry from the grip of pirates, is poised to do a similar service for videos.

Some of the top music labels say they've been contacted by Apple (nasdaq: AAPL - news - people ) about the prospects of selling music videos on iTunes�probably ahead of a fall debut of a color-screen Apple full-motion video iPod. The labels ought to be jumping for joy.

Since the debut of MTV nearly a quarter century ago, the top music companies have been churning out music videos to fill an instant need for 24-hour services that reach their music buyer audience directly and immediately. As one music industry insider put it, 'the labels watched MTV build a multibillion dollar business on material they supplied for free.' "

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