New TiVo strategy to encourage ad viewing - Tech News & Reviews - MSNBC.com

New TiVo strategy to encourage ad viewing - Tech News & Reviews - MSNBC.com: "TiVo, based in Alviso, Calif., has announced plans to insert symbols that identify advertisers during commercial breaks, making them more visible even when a customer is fast forwarding through them.
The ID tags are designed to alert TiVo customers to certain products. If customers are interested in learning more, they can pause the show they are watching to receive a �long-format� commercial or obtain information about the product. The new campaign will be launched with General Motors and The WB Network commercials."