Where's the real Surf City, USA? - Yahoo! News
Where's the real Surf City, USA? - Yahoo! News: "City officials here in Huntington Beach last week announced a new worldwide advertising offensive marketing the town as 'Surf City, USA.' It comes complete with government-registered trademarks and signed deals with merchandisers of everything from snorkels-and-fins to furniture. The move could bring hundreds of thousands of dollars into town coffers.
The only trouble is, officials in coastal Santa Cruz, several hundred miles north, say their town is the true 'Surf City, USA.' They have filed a formal complaint with the US Commerce Department, challenged Huntington Beach city council members to a surf-off, and opened a propaganda campaign - albeit a friendly one - of their own. At stake, they say, beyond the royalties paid by such agreements, is their very tangible identity as a worldwide tourist destination."
The only trouble is, officials in coastal Santa Cruz, several hundred miles north, say their town is the true 'Surf City, USA.' They have filed a formal complaint with the US Commerce Department, challenged Huntington Beach city council members to a surf-off, and opened a propaganda campaign - albeit a friendly one - of their own. At stake, they say, beyond the royalties paid by such agreements, is their very tangible identity as a worldwide tourist destination."
posted by W4 at 10:53 AM
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