WSJ.com - Scrambling to Pile On Perks

WSJ.com - Scrambling to Pile On Perks: "The two rivals kept up their pampering war even through the slump that began in 2001. In 2003, Virgin unveiled a seat that's more private than BA's and turns into a bed that's longer and wider. It also offers a bigger table for eating or working, and a bigger TV screen. Virgin's 'suite' is even certified for passengers to sit reclined during takeoff and landing.
'We admire what they've done,' says BA's Mr. Crump, adding that BA will introduce a new Club World seat next year that's 'radically different from the current model.'"